MAPS: Remote Learning, Real Impact
A proposal by UNTOLD for Medical Affairs Professional Society
Project Overview:
MAPS has requested the production of 42 educational foundation videos, each 10-15 minutes long, to be filmed, edited, and delivered by February 2025. These videos are intended to be informative, engaging, and visually aligned with MAPS’ brand guidelines.
Your UNTOLD Story
Our Role:
Develop the creative concept based on PowerPoint slides provided by MAPS.
Incorporate MAPS branding, ensuring consistency in color, fonts, and overall design, following the brand guidelines.
Remotely record 42 videos on a green screen, utilizing Riverside.fm to capture high-quality video.
Procure and send capture tools (cameras, mics, lighting, etc.) to each location around the globe.
Integrate motion graphics, voiceovers, and transitions to enhance viewer engagement.
Deliverables:
Up to 42 high-quality Foundations educational HD videos, each with enhanced visual elements.
Up to 4 Primer Videos
Transcriptions of each interview, including final deliverables.
1-2 social media teaser videos for promotional purposes.
What We Can Do For You
With our experience in film production and marketing, UNTOLD will deliver MAPS with high-quality education videos that can be used on any platform and in any context.
We want to deliver you with more than just a video or two. We want to provide you with content that will allow you to expand your reach to other medical affairs professionals. With this expanded storytelling, you will be able to reach more prospects on more channels. How do we do that?
About UNTOLD
UNTOLD’s Mission
UNTOLD is a brand storytelling agency. We use video to tell your story in a way that will work across channels to reach your audience.
With a combined 35 years of experience creating photos, videos, and digital marketing content for clients like XM Satellite Radio, Lockheed Martin, Bellco Credit Union, and The White House.
We saw a need for brands to get high quality video content to tell their story on social media networks, email, and in client presentations. The cost of video production is prohibitive for some companies and we wanted to bring to the market an approach that considered making content that can be reused and remixed in multiple formats over the period of a year or more.
Let’s introduce you to the team:
The Team
Adam Mattivi
With over 20 years of directing, cinematography, and photography experience, Adam leads the UNTOLD team in creating visuals that will stand out from the competition. Working with brands such as Lockheed Martin, GM, and NASA, Adam has created brand images that tell stories in an impactful way to meet business objectives.
Joe Portnoy
Joe is UNTOLD’s secret marketing weapon, with over 15 years of experience making podcasts, photos, graphics, and films for non-profit organizations, government agencies, and Fortune 100 companies, Joe seeks to improve your video content so you meet your business goals.
What is included?
We will meet with key members of your team to learn more about MAPS, identify specific business objectives, and hear in your words your passion for your company. Working with us your content will truly reflect who you are so that your audience can see, hear, and feel your brand.
Once we work through your story needs, we’ll present you with our concept for your project. After the presentation, we will discuss and adjust all details until you are ready to move forward. Then, we’ll get to work!
Working with your team, we’ll create the project timeline and shoot schedule. We will prepare all participants for the shoot day(s) to ensure they are ready for interviews and dressed appropriately. Your team will look awesome!
We offer your team two reviews of each product we create. Once approved, we will finalize the project by delivering the various formats you need to execute your marketing plan.
Our Process
1. Pre-Production
Planning & Coordination: Review PowerPoint decks and determine the optimal graphic and content integration strategy. We will create a detailed logistics plan for managing all on-camera participants as well as all equipment needed at each location.
Equipment Management: Procure and ship all needed equipment to meet both quality and production schedule needs.
Brand Alignment: Incorporate your core branding elements, including fonts (Montserrat, STIXGeneral), color palette, and logo treatments.
2. Production
Remote Recording: Utilize Riverside.fm for 60-minute remote interviews, ensuring industry-standard lighting recording quality.
3. Post-Production
Transcription: Transcribe all interviews and provide editable documents for MAPS future content needs.
Editing & Graphics: Integrate voiceover timing with PowerPoint slides, motion graphics, and branding to ensure the content is visually engaging.
Quality Control: Perform thorough checks to guarantee that all videos meet both MAPS’ technical and creative standards before final delivery.
4. Promotion
Teaser Videos: Create 1-2 social media teasers to promote the educational series ahead of the final release, generating early interest. (optional)
Timeline
| Phase | Dates |
|---|---|
| Initial Planning | Mid October - November 2024 |
| Production (First 10 videos) | November - December 2024 |
| Production (Next 16 videos) | December 2024 - January 2025 |
| Final Production (Last 16 videos) | January 2025 |
| Post-Production & Delivery | February 2025 |
Investment
| Service | Cost |
|---|---|
| Pre-Production (X 12 people) | $3,600 |
| Filming with green screen (X 12 people) | $7,200 |
| Total filming cost for two Domains | $10,800 |
| Post-Production (12 videos keyed + motion graphics) | $18,600 |
| Social Media Teasers (optional, not included in total) | $1,200 |
| Total Investment (2 Domains equiling 12 finished videos) | $29,400 |
*$7,500 for each additonal Domain
Why Choose Us?
• Expertise in Educational Content: We specialize in creating educational and visually engaging videos that resonate with professional audiences.
• Seamless Project Management: Our experience working with multi-location projects and coordinating logistics ensures a smooth, efficient process.
• MAPS Brand Alignment: We understand the importance of consistency in branding, and all videos will reflect MAPS’ core identity through typography, colors, and graphic treatments.
Ready to Get Started?
Let us help MAPS create a series of educational videos that will inspire, engage, and educate. We are ready to begin this exciting project and deliver high-quality videos that will elevate your educational content.
Featured Projects
Go, Ollie, Go!
In late 2020, Adam and Joe were approached by Harbor Freight Tools for Schools (HFTFS) to create a short video telling the story of a project that was sponsored by HFTFS. As has been the case with pandemic era productions, this project was cobbled together using mobile phone footage, Zoom interviews, and an on-location interview.
Ollie’s story laid the groundwork that would eventually become UNTOLD. Our company was built on remote productions.
Next Generation Interceptor
Protecting our country is important for everyone and Lockheed Martin is protecting the nation even when all is quiet. This video was used for the winning $3.8 Billion Next Generation Interceptor contract award.
We created 5 vignettes with different animated backgrounds
Behind the Scenes of Vignette Shoot
Women in Engineering
Women in Engineering Day is June 23. To celebrate, we brought together 5 phenomenal women who share their story with one of Lockheed Martin’s female VP GMs in a wide ranging conversation about work/life balance to chasing after your career goals.
Lockheed Martin wants to attract more women so we wanted to create something that would stand out from the competition. Instead of doing a Zoom conversation, which is the standard now for most companies providing information about careers, we produced a discussion in one of the newly designed buildings on the Lockheed Martin Space campus.
We created beautiful story vignettes to use throughout the discussion and that can also be used to attract talent on social media and in email campaigns. We contracted a motion designer to design moving images that were used in our look live discussion.
Let’s work together.
We’re looking forward to bringing your project to life!
Please contact Adam Mattivi at 303-913-6992 or adam.mattivi@gmail.com for additional questions or to get started on your project intake meeting.